In 2016, G.fast looked very promising.
Thousands worked at developing and deploying.
It wasn't enough.
Most carriers are investing
in fiber or 5G instead.
Dark Blue: Firm commitments from incumbent: BT (10M), Belgacom, Australian NBN, Swisscom, Austria, Bezeq Israel, Chunghwa Taiwan, Telus Canada, Telekom South Africa, SK Korea, (U.S.) AT&T, Century, Frontier, Windstream, Belgium, Omantel
Mid Blue: Smaller carriers in Germany, Norway, Finland, Japan
- Published: 17 January 2018 17 January 2018
Four reasons FNN is a remarkable advertising/marketing buy.
Always customized to your goals, not a “standard package.” Never a contract; cancel anytime. Substantial help with editorial, design, & ideas. (If you want it.) Consulting, briefings, and other extras. Review of actual stats to confirm.
The best audience, loaded with tech people senior enough to make decisions.
Deep in industry and financial analysts as well as journalists - ask for a list
Throughout the English speaking world.
Ask to see the actual list from some of your key customers the next time we’re face to face. (I don’t give it out electronically.) Your decision will be clear.
Because we have information others don’t, a remarkable percentage of those involved in buying decisions are regular readers.
Extremely flexible ways to reach your audience
White Papers - With editorial assistance, iff you want it. I’ve learned some things about writing for engineers
Dedicated Articles - With editorial assistance, iff you want it.
Webinars - organized to be lively for the audience and very easy for the speaker.
Dedicated emails - to one of the best lists in the business
Selections - including U.S. or European telcos
Newsletter Ads go to > 8,000 of the most interesting people in the industry. Because they are short, they are a great way to make a key point. Ideal for new products and events.
Website ads can be almost way you like - I do my own web work. ~ 50,000 visits each month. Dedicated sites for for G.fast (Top news site on Google) & Massive MIMO
Essentially anything plausible you can think of - except editorial changes or something unduly annoying to readers.
Extra assistance, as useful. I can do
Regular calls, deeply off the record - reviewing what’s important in the industry. These are often very productive.
Consultant type service - including questions answered, for a reasonable amount of time.
Briefings for your people - as you approach a new area or customer. In 5-15 minutes, I can often provide useful perspective for staff and sales.
Review of speeches and presentations - I’m pretty good at this, including to CEOs at major events.
Who’s Who in DC and often other important places. On D.C. I can share 15 years of experience working with the FCC & State.
You support quality journalism.